There is little debate that superhero movies are here to
stay. Even more-so is the fact that Marvel is most likely to be the biggest
reason. Just look at the box office receipts. The Avengers made $1.5 billion internationally and this year’s
Iron Man 3 was no chump either with
$1.2 billion. The studio is a behemoth in terms of capital gain. There
is no end in sight and if last weekend’s Comic Con proves anything, it is that
everyone wants a piece of the pie. This is a cultural milestone that has never
been seen before. Why is that? Risks.
